About this item

• The Serif TV Series: This unique collaboration between Samsung and the award-winning Paris-based design duo Ronan and Erwan Bouroullec blends design and technology into a simple, functional solution
• 360 All Around Design: Enjoy the view of your TV from all angles―and we don’t just mean the screen; The Serif looks beautiful from front to back, side to side, and can elegantly decorate any space
• Detachable Floor Stand: Unlike conventional televisions, it doesn't have to be wall mounted wall; It comes with an elegant easel stand that perfectly pairs with its stylish frame; Best for small spaces, the option to remove its legs makes it all the more versatile
• NFC on TV: Experience the one-touch, sound mirroring between your compatible Android mobile device and The Serif to listen to your favorite music
• 100% Color Volume with Quantum Dot: Quantum Dot Technology delivers over a billion shades of color that stay true-to-life without washing out at any level of brightness
• Timeless, Versatile I-Shaped Design: The iconic “I’ shaped design, packaged in a slim frame turns The Serif into a statement piece in a way that no other TV can
• The Serif Ambient Mode+: Elevate your space by turning the screen into décor, artwork, the weather, today's headlines, and more; Comes with the Bouroullec palette, available only on The Serif