About this item

• DIRECT FULL ARRAY BACKLIGHTING: Experience deep blacks and pure whites with an in-screen LED array.
• OBJECT TRACKING SOUND (OTS): Sound that moves with the action.* * 50" has OTS Lite"
• QUANTUM PROCESSOR 4K: Elevate your picture to 4K with machine based AI.
• 100% COLOR VOLUME WITH QUANTUM DOT: A billion stay-true shades of breathtaking color.* *QLED televisions can produce 100% Color Volume in the DCI-P3 color space, the format for most cinema screens and HDR movies for television.
• QUANTUM HDR 12X: Cinematic detail with wider range of cinematic colors.* *The range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.
• ALEXA BUILT-IN: Ask more from your TV. Just ask Alexa to open apps, change the channel, search for movies and shows, play music, control your smart home devices and more. To talk to Alexa, press and hold the mic button on your remote. If you have hands-free enabled just say, "Alexa" and ask a question.